Tips on a Digital Signage System

Using A Digital Signage System

Planning a digital signage system may take some careful and thoughtful considerations to fully maximize the potential of every aspect of the scheme, but for a return on investment, there is no greater way to increase turnover and profits for a business. Deliberation on the ideal location, ease of installation and any planning restrictions are all factors on deciding on the investment. Whilst it may be a significant investment, in term of financial input, the ROI can return huge profits and make the project a worth while venture.



Digital signage software is a critical part of the whole package and this should be written by a professional organization, dedicated to specifically writing campaigns for digital display systems – you don’t want the electronic display devices let down by sub quality content and graphics. One won’t run with out the other – it is a partnership; so quality digital signage software goes hand-in-hand with quality digital signage hardware. A superior digital sign display monitor will provide a superb solution to any advertising campaign, whether it is in a sporting complex, health care facility or supermarket store – any where there are people, there is potential for a sale.

Using a digital display sign in a prominent location, for example at a point of sale – point of pay (cash till area) also known as POS/POP or point of wait (POW), engages the queue of customers and uses persuasive graphics and contents to encourage a sale. POS, POW or POP are common setting for any number of people – a captive audience can be influenced into making additional purchases. The add-on sales have been focused on for many years – nothing new there, but in today’s digital technology world, ‘how’ has become the main focus.

Interactive digital signage system.

Some of these digital displays may also be interactive. This empowers the purchaser to feel important and valued as a customer, all of which is encouraging procurement of a product or merchandise. The graphics and content can be schedule to run at specific times and can be easily changed or updated in ‘real-time’, so as to eliminate downtown, as time means money! Very few problems are associated with the running of these campaigns, apart from possible interruption from an internet network; there is not much that can go wrong. As long as the media screens are away from vandals, nosy people touching – or children, then the campaign can be left to run as per the schedule and updated or changed as and when necessary.

Interactive digital displays can be located either indoors or outdoors, depending on the campaign and the reason for broadcasting the content. If an outdoor location is desired, then the specification must state ‘outdoor use’, as this will include any necessary weather and exterior protections, ie. thermostatically controlled heating and/or cooling systems. Any POW, POS or POP is suitable and, if you think about it, we wait in line on many occasions throughout the day – there are many missed opportunities for maximizing digital signage.

We offer a comprehensive range of advertising solutions that are mainly a digital signage system, the products can be seen at http://www.lcd-enclosure.us

Tips on a Digital Signage System