Digital Signage Displays – Always selling!
Digital signage displays – the 24/7 salesman, is a continual advertising or information board, running all day and all night and all year! Rather than employing a salesperson to cover the hours, which is virtually impossible, an electronic display screen can do the job for a fraction of the cost of wages for even half of that time.
Digital signage displays are often found in areas where there is constant passing trade, for example a shop window, outside a cinema complex or sporting arena, where although the shop or stadium may not be open to the public, the eye-catching graphic display on an electronic sign, publicizes forthcoming events, promotion and offers – running each and every hour. All this culminates in the end result of profit!
Digital signage displays – indoor or outdoor?
The commercial display screens can either be outdoor digital signage or indoor – depending on the target audience and whether the venue is open at night for people to access. Ideally the digital signage should have a range of advertisements, offering everything from food promotions through to merchandise sponsorships. Utilizing advertising space for associate businesses will lengthen the commercial as well as adding a variety of business-related opportunities which are of interest to potential customers. This also allows the initial costs of purchasing the hardware to be off set against income from ‘letting’ or renting out advertising space to related businesses or franchises. This is a well know practice in the world of advertising, however the revenue it brings can be multiplied several times due to the variety and increased amount of advertising which can be scheduled over any twenty-four hour period. Because of the ease of writing the content of advertisements and the ability to pre-program a rota, almost any business can advertise an individual ad campaign. Another advantage is to be able to change/amend/cancel or rehash a video promotion, most digital signage displays are networked remotely, which is beneficial as the screen contents can be changed at the click of a button from anywhere in the world. This also eliminates the need of any ‘down-time’ due to an engineer switching off the digital signage display in order to download any new contents. Also any repairs or errors are easily diagnosed and corrected from a remote location – this also means that several digital display screens can be run together simultaneously – maximizing the potential of the advertising campaign.
Other popular locations for running digital signage displays – the 24/7 salesman, are gas stations, where gas pump digital displays are becoming popular. As a customer fills up their vehicle, an ad catches their eye and so they head into the store to purchase the ‘golden’ add-on sale, also convenience stores which promote lottery tickets on an electronic digital sign, above the cash till – or point of sale (POS). Just about anywhere there will be potential customers, day or night, whatever the season, whatever the holiday or festival; a digital signage display is the key to boosting income and the all important profits!
We supplied a varied range of advertising hardware, that features digital signage displays the full range can be seen here.
Digital Signage Displays – The 24/7 Salesman
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