Tuesday, 27 December 2011

Outdoor advertising signage protected by LCD enclosures

Protecting an outdoor digital sign. An outdoor digital sign can be anything from a digital menu board to an interactive LCD enclosure that has a 60" screen inside, but the investors need to protect their hardware.
An outdoor digital sign is a unique piece of equipment, as it has to cope and work efficiently in all weather conditions, 365 days per year, the times it isn't working is the time that it is costing you money not making you money. Usually an outdoor digital sign solution does include a flat screen display, a media player and an LCD enclosure; these three parts have been referred to as the 3 in 1. Without any one of these elements the solution will not work effectively. Without a screen this is obvious, no one will see the advertisements others are paying the service provider for. Without a media player there is nothing to host the advertising content from your paying customers. Without an LCD enclosure - system is left open to abuse, vandalism and possibly theft that is if the weather conditions doesn't harm the screen or player first. Outdoor digital sign - A successful project. One company priced a complete installation and then came up with a marketing plan to sell advertising space to local and national companies, they sold 400 advertisement spots on a monthly basis at $275 per month (as a trial), this came to a total of $110,000 per month of income, out of this the service provider planned to install 10 outdoor digital signs in local areas that had high passing traffic. Now the hardware for the 10 locations came in at $4,750 per location, so for the 10 areas the ads where being shown the total investment for the hardware and the security came to $47,500, making $62,500 profit form month one, then the following months where 100% profit. After 4 months the advertisers saw how effective the marketing campaign was and the majority of the original advertisers committed to a further 10 months of using this location to target new, potential buyers. LCD Enclosure USA manufacture a range outdoor digital signage enclosures, these are used to protect outdoor digital sign solutions.

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